The Middlesex Corporation, recognizing the need to evolve, tasked me with giving their company a more contemporary and refined image.
Brand Guidelines
Developed brand guidelines, resulting in a cohesive and consistent visual identity for the entire company
Digital Identity
I helped refresh The Middlesex Corporation’s online presence through social media and website updates.
I kept a consistent look and feel across all social media platforms and set clear goals to track performance. This led to stronger engagement and reach, supporting our goal to improve recruitment.
While working on plans for a new website, I also kept the current site updated so visitors had easy access to accurate information.
Photography
I underwent the project of taking renewed photos that seamlessly aligned with the brand's renewed identity. With the focus on teamwork, safety, and our team members, I shot photos that highlighted these commitments.
