I was tasked with creating a theme for the Poker Royale that happens the night before the Annual Gala. The overall theme of the Gala was 'Night at the Museum' based on artists, astronauts, engineers, and paleontologists. I created a cohesive theme inspired by Piet Mondrian's style and implemented it across three categories: print, digital, and photography. Through print, I designed posters, signs, floor decals, and flyers to boost engagement. For digital, I created a social post, an interactive PowerPoint, and a digital flyer that played through the night, guiding guests on how to donate. Lastly, I captured memories of celebrities and guests at the Poker Royale. My contributions helped raise over $700,000 for the organization.
Print Collateral
Designed posters, signs, floor decals, playing cards, and flyers to align with the fundraiser's theme.
Digital Content
Created a social post, an interactive PowerPoint, and a digital flyer that was displayed throughout the night with interactive slides for donations, helping to engage and raise more funds for the non-profit.
Photography
Captured memories of the night by taking photos of celebrities and guests, ensuring future promotional pieces for UCP could continue to drive fundraising efforts.
